How it works
Keyword for App helps you decide whether a keyword is actually worth building an app for — before you invest time, money, or effort.
No dashboards. No noise. Just a clear verdict.
1. Enter a seed keyword
Start with a keyword that describes your app idea, feature, or problem space.
Examples:
- habit tracker
- calorie counter
- language learning
- budget planner
This keyword is your starting point.
2. We generate realistic search queries
Based on your seed, the system generates related App Store or Google Play search queries.
These are designed to reflect how people actually search — not artificially expanded or keyword-stuffed phrases.
The goal is realism, not volume inflation.
3. Each keyword gets two scores
Every keyword is evaluated on two dimensions:
Popularity — an estimate of how often the keyword is searched across the entire app store ecosystem.
Difficulty — an estimate of how competitive the keyword is, considering incumbents, brand dominance, and category saturation.
Scores are globally calibrated, not relative to the keyword list you see. This prevents misleading “winners”.
4. We assign an opinionated verdict
Popularity and difficulty are combined into a single ASO verdict that answers one question:
Is this keyword worth caring about?
- Must-have — strong demand, manageable competition
- Hidden gem — overlooked but promising
- Excellent / Very good / Good — viable, but not exceptional
- Average — exists, but unlikely to move the needle
- Competitive — high effort, low odds
- Avoid — not worth pursuing
The verdict is intentionally opinionated. It’s meant to guide decisions, not decorate data. Use your own insights to follow the verdict or go rogue.
5. Use it to decide what to build
Keyword for App is not a full ASO platform and does not try to be one.
It’s built to help you:
- validate app ideas early
- avoid dead or misleading keywords
- focus on opportunities that actually matter
If a keyword looks strong here, it’s worth deeper research. If it looks average or competitive, that’s useful information too.
Ready to try it?
